This position reports to the Admissions Operations Assistant Director and will lead our efforts in the design, implementation, and maintenance of the Customer Relationship Manager software (CRM, Salesforce). As a creative and critical thinker, the CRM Administrator (Application Administrator II) will help ensure that we maximize our recruitment and enrollment efforts. The successful candidate should have a passion for technology, innovation, and a service-oriented mindset.
As a team member in the Office of Admissions, this position primarily focuses on the management of the undergraduate admissions CRM (Salesforce) including but not limited to daily needs such as record consolidation, deployment of deliver/mailings campaigns, import of various datasets, mapping, email and text message deployment (in the CRM), and queries as well as the development and maintenance for our application logic, communication plan, reports, fields, prompts, forms, rules, populations, etc.
The incumbent would be integral to CRM maintenance, customization, development, cycle preparation, training, and communication planning to support the enrollment goals and objectives of the university. This individual will serve as first-level support for Admissions CRM-related concerns.
This position is responsible for maximizing the available technology for the purpose of recruiting students to UW-Green Bay. A special emphasis is placed on developing and implementing robust applications for the Customer Relationship Manager (CRM) software, along with developing reports to support analysis of KPI and ROI.
For further information and position responsibilities, please see the full position announcement.
To ensure consideration, please apply by Monday, October 24, 2022.