Craig Sandlin was named the Assistant Athletics Director for External Relations at UW-Green Bay on July 16, 2014. Sandlin came to Green Bay after a tenure as the Assistant AD/Marketing and Promotions at Bowling Green State University.
In Sandlin’s role at Bowling Green, he created marketing plans and PA scripts and serves as the game day producer for football, men’s and women’s basketball, and hockey. Sandlin also has overseen significant increases in student attendance at football, volleyball, and men’s and women’s basketball games. He implemented and ran weekly external relations meetings with marketing, ticketing, sports information and Learfield Sports Properties.
In his new position at Green Bay, Sandlin’s duties will include responsibilities from the following areas: athletics marketing, ticketing, marketing and multimedia rights, athletics communications, concessions and merchandising and licensing. Sandlin will provide direction for the department as a member of the athletics executive staff and act as the sport supervisor for the men’s and women’s tennis programs.
Sandlin has previously worked as an assistant director of marketing at both James Madison University and Ohio University as well as an inside sales representative with the Miami Heat. He graduated from Ohio with a bachelor’s degree in sport management.