This position reports to the Executive Director of Marketing and University Communication and will oversee marketing plans and develop campaigns for the University with a priority given to meeting the needs of the Division of Enrollment Services, Colleges of: Health, Education and Social Welfare; Arts, Humanities and Social Sciences; Science, Engineering and Technology and the Cofrin School of Business and the University´s branch campuses in Marinette, Manitowoc and Sheboygan. As a liaison to these key areas, the Marketing Manager will support a range of marketing and operational projects for the University’s four campuses, requiring both strategic and tactical marketing skills for traditional and new channels. The Marketing Manager is expected to be proactive, outgoing, organized, collaborative and detail-oriented, while also possessing excellent oral and written communication skills. The Marketing Manager will provide entrepreneurial marketing for all facets involved in building sustainable programming and collaborative partnerships. The Marketing Manager is responsible for developing and implementing annual marketing plans for the internal clients assigned. Major areas of focus include website enhancement, digital marketing, creative copywriting and proofing, print marketing, email marketing, digital marketing, social media channels, marketing research, digital analytics, lead generation and data management.
For more information and position responsibilities, please see the full position announcement.
To ensure consideration, please apply by Monday, July 15, 2019.