Website Redesign – Phase 1 to Launch Tues. Sept. 22

Dear UW-Green Bay Faculty and Staff,

I am excited to share that we will unveil Phase I of a vibrant new website on Tuesday, September 22. This summer, we challenged our Marketing and University Communication and Web Development teams to reimagine Their charge was to create a site that is better aligned with our mission, is distinct in appearance from other higher ed websites, and puts a high-level focus on the prospective student journey and their search for a university that will rise with them, and alongside them, during their educational journey.

The site we are rolling out next week also offers:

  • Improved functionality, including simplified site navigation, a more robust site index and a layout that inspires site content editors to promote the offerings of your area
  • Updated, engaging layouts and text that are focused on our unique personality as a university
  • Photo, video, and story content that are interactive and engaging, shining a light on the true colors of UW-Green Bay’s students, faculty, and staff

What you will see next week is just the beginning. It represents only the first six top-level pages, which are enabled by more than 60,000 lines of code. Subsequent phases include programming for filtering of majors, building out the Admissions site, and redesigning program pages supported by paid marketing campaigns. In this initial phase, the impact of the redesign on the pages in most areas is minimal and contained to navigation. A member of the Website Redesign Team will reach out to you when it’s time to begin planning for redesign/refresh of pages in your program or area.  Converting our entire site will take years, but we now have staff in place to be continually updating our website so that we do not have to do a complete overhaul in the future.  As the website is the modern “front door” to the University, we will constantly strive to keep it vibrant, current, and reflective of who we are as an institution.  If you are interested, here is a brief preview of some of the changes.


Michael Alexander