Having internships can help prepare you for your future, help you decide what you like, and make your overall college experience more fun! I found that I love working in sports, specifically the marketing entertainment side of sports. For the last two years, I have been fortunate to have worked for the Green Bay Packers. If you didn’t know, Lambeau Field is just 20 minutes from campus. I was already a sports fan, but being able to be on the field for my favorite team was unreal. I will never forget the first time I was on the field for the national anthem and the flyover – it was breathtaking.
So, what did I do for the Packers? I was part of the Pack Attack team! In this role, I was on the field for every home game assisting with pregame, halftime, and postgame activities along with promotional giveaways and media timeouts. I worked closely with sales, marketing, and live entertainment – all areas that I’m interested in. I also was able to work all training camp days over the summer for the Packers and assist with VIPs, autograph signings, setup and takedown, and the famous dream drive. Through this position, I was able to be a part of some really cool events, like attending and working the divisional playoffs and a joint training camp with the Huston Texans.
Now, I know what everyone really wants to know – did I get to talk to any players? The answer is yes! After two seasons of working at Lambeau, you tend to run into a few familiar faces. Of course, they are working and doing their jobs and we are doing ours, so it’s not an everyday stop-and-chat kind of thing. One of the best parts of my internship, however, was all of the networking! While I may not have talked to players every day, I was able to connect with some people in the sports industry and talk to them about my goals.
Overall, this experience has really made my time at UW-Green Bay even more enjoyable. Internships through UW-Green Bay allow you to learn valuable hands-on skills. I have always learned better by doing, and with an opportunity to be on the field for home games, I was able to learn hands-on, up close and personal. This position showed me how much work actually goes into a big production like a game day, but it also showed me how much I am capable of and helped me find a career that I love!
Sydney is a senior business administration student with emphases in marketing, management, and entrepreneurship. In addition to her work with the Packers, she also works in gameday entertainment for UW-Green Bay athletics. After graduation, Sydney’s goal is to remain in the sports industry and continue to work with sales, marketing, or live entertainment.