If you haven’t heard about ChatGPT yet, allow me to introduce you to one of the most talked about artificial intelligence programs in the world. This program, a chatbot that launched in late 2022, has taken the world by storm with advanced language usage and an ability to “learn” from your previous answers to create even more effective responses. While quite a bit of the press has focused on the education space, the uses for a program like ChatGPT have significant value for other industries as well. Here are some ways that ChatGPT has been used to either create or improve processes across organizations:
- Creating advertising plans and writing content for social media or marketing purposes.
- Developing coding, data analytics and cybersecurity suggestions.
- Acting as a recruiter and responding to questions and providing information that a potential candidate might ask for.
- Gaining a second opinion by gathering information on a subject and explaining the various intricacies.
ChatGPT can be used for a myriad of processes within an organization. However it is important to recognize its limitations as well. The program only uses data through 2021 and is not able to incorporate real-time information for topics such as finance. It also cannot guarantee that any responses it generates is 100% accurate and therefore should be considered a resource requiring additional due diligence. Yet ChatGPT can still be a powerful tool for generating ideas and creating process improvements. Don’t believe me? Here is what ChatGPT told me when I asked how businesses can use it:
“A business can use ChatGPT to improve customer service, sales and content creation, resulting in saved time and resources, as well as providing more personalized, efficient and accurate interactions with customers and clients. ChatGPT can assist internal employees by automating repetitive tasks, providing real-time data and insights and allowing for more efficient and effective processes, thus freeing up employees’ time to focus on more important and value-added activities.”
UW-Green Bay’s Continuing Education and Community Engagement Division is proactively looking for ways to stay on the cutting edge of professional development for its clients. Be sure to check out the CECE website and reach out if you have ideas for new content you want to see!
ChatGPT– ChatGPT by OpenAI
Writing/Research Credit: Christopher Ledvina, UW-Green Bay Business Development Specialist