Design Your Solution

Using Design Thinking for Just About Anything

The idea of “design thinking” isn’t a new one, but the process can be used in a much larger scheme of situations than most people give it credit for. People in marketing, research, training and development, and other similar positions might be more familiar with the term, but why stop there? What if we stopped looking for solutions and started designing them in general? Here is a simple way of looking at the “Design Thinking Process” that can be applied to just about any situation:

Step One: Discover – One of the keys of design thinking is to put the end-user first. Whether that is your team of HR professionals or your children, look for information you can use to better understand the situation. Some ways to do this include conducting interviews, checking out the competition, and gathering data for analysis.

Step Two: Define – This is where you determine what the pieces of the solution might look like. Once all of that information from step one is gathered, now you can get creative and determine how to approach the situation. This step could include creating problem statements or experience maps, writing out examples of what the final solution could and should include.

Step Three: Ideate – Now that we know what we want, let’s take the next step and look for ways to achieve it. This step is when specific ways to solve the problem or address the situation are decided. Think about brainstorming sessions, creating blueprints, or even storyboards.

Step Four: Prototype – This is where we get our hands dirty. Most people want to jump to a possible solution right away, but without steps one through three, we’re letting intuition and guesswork control the process. Having a well-crafted way for people to practice or simulate the final solution is what makes this step critical, before they ever see it. Examples include mockups, test webpages and interactive presentations.

Step Five: Test – Here is the trick to step five: You should be asking for feedback throughout the whole process from your stakeholders. Include them in the process from the beginning, so that by this point you are validating what others have said before, not identifying critical elements this late in the process. Testing your design can look a lot like step one with interviews and observations, data analytics and metrics.

Whether you are designing a new performance review process or trying to decide where to go on vacation next, design thinking can be a useful tool for people to keep in mind. Following the process can increase confidence in your work and among those most impacted by the results. So, stop searching for solutions and start designing them!


UW-Green Bay’s Continuing Education and Community Engagement Division is continuously looking for ways to stay on the cutting edge of professional development for its clients. Be sure to check out the CECE website below, and reach out if you have ideas for new content you want to see!


Writing/Research Credit: Christopher Ledvina, UW-Green Bay Business Development Specialist
User Experience Learning at

What ChatGPT Can Do For Your Organization?

If you haven’t heard about ChatGPT yet, allow me to introduce you to one of the most talked about artificial intelligence programs in the world. This program, a chatbot that launched in late 2022, has taken the world by storm with advanced language usage and an ability to “learn” from your previous answers to create even more effective responses. While quite a bit of the press has focused on the education space, the uses for a program like ChatGPT have significant value for other industries as well. Here are some ways that ChatGPT has been used to either create or improve processes across organizations:

    • Creating advertising plans and writing content for social media or marketing purposes.
    • Developing coding, data analytics and cybersecurity suggestions.
    • Acting as a recruiter and responding to questions and providing information that a potential candidate might ask for.
    • Gaining a second opinion by gathering information on a subject and explaining the various intricacies.

ChatGPT can be used for a myriad of processes within an organization. However it is important to recognize its limitations as well. The program only uses data through 2021 and is not able to incorporate real-time information for topics such as finance. It also cannot guarantee that any responses it generates is 100% accurate and therefore should be considered a resource requiring additional due diligence. Yet ChatGPT can still be a powerful tool for generating ideas and creating process improvements. Don’t believe me? Here is what ChatGPT told me when I asked how businesses can use it:

“A business can use ChatGPT to improve customer service, sales and content creation, resulting in saved time and resources, as well as providing more personalized, efficient and accurate interactions with customers and clients. ChatGPT can assist internal employees by automating repetitive tasks, providing real-time data and insights and allowing for more efficient and effective processes, thus freeing up employees’ time to focus on more important and value-added activities.”


UW-Green Bay’s Continuing Education and Community Engagement Division is proactively looking for ways to stay on the cutting edge of professional development for its clients. Be sure to check out the CECE website and reach out if you have ideas for new content you want to see!


ChatGPT– ChatGPT by OpenAI

Writing/Research Credit: Christopher Ledvina, UW-Green Bay Business Development Specialist


Reviewing LinkedIn’s 2022 Global Trends Report

LinkedIn recently shared their 2022 Global Talent Trends Report, highlighting analysis of job postings, responses to those posts, and interaction data from LinkedIn users. This report provides a number of valuable insights into the ways that people view the current job market, as well as their current positions and needs. Here are a few highlights to think about:

  • Company culture matters. Whether it is for a prospective employee or a current one looking to advance, the company culture plays a significant role in how people perceive employment opportunities and their future.
  • Flexibility is key. The pandemic accelerated trends towards a flexible workforce that isn’t going away. Between technology advancements and generational changes, the office is now just one place where business is occurring.
  • Well-being, especially mental, matters. People value their personal well-being in the workplace more than ever, especially their work-life balance and mental health. Companies that support their employee’s individual needs reap the benefits.
  • The Great Reshuffle, not The Great Resignation. Opportunity is everywhere, not just for employees. Employers can make themselves into workplaces of choice with clear, authentic branding and open communication.

The details mentioned above represent a basic overview of the information included within the 2022 Global Talent Trends Report. I suggest taking some time to read through the entire report as it includes data and specific actions that can be taken within organizations. Understanding these trends is a great place to start developing company culture, or your own professional journey.


UW-Green Bay’s Continuing Education team offers a number opportunities to develop your personal and professional skills, everything from certificate programs to workshops and boot camps. Check out their offerings at UW-Green Bay Continuing Education.



2022 Global Talent Trends Report, LinkedIn Talent Solutions.

Writing/Research Credit: Christopher Ledvina, UW-Green Bay Business Development Specialist