Wisconsin Prioritizes Tourism

Governor Tony Evers announced in August that an additional $10 million of American Rescue Plan Act (ARPA) funds will be used to support the Wisconsin tourism industry.

At the press conference, Evers said, “Wisconsin’s tourism industry was one of the hardest hit throughout the coronavirus pandemic.” He continued, “Small business owners and folks in the tourism, lodging and entertainment industries had to stay flexible, innovative and adapt to the challenges brought by the pandemic.”

Despite the pandemic, Wisconsin’s tourism industry supported more than 157,000 jobs across the state and had a $17.3 billion impact on the state economy in 2020. So far in 2021, the industry is seeing recovery above 2020 numbers as travelers make up for missed vacations while reconnecting with friends and family.

Gov. Evers’ announcement is a continuation of the governor’s efforts to support the tourism industry’s recovery and rebound from the coronavirus pandemic. The funds announced are in addition to the governor’s more than $140 million in ARPA funding for Wisconsin’s tourism and entertainment industries,

Sign Up for Communications

Individuals and businesses can sign up to receive more information about the application process. Grants of up to $3.5 million will be given to regional entities to support things like travel infrastructure and convention centers.


Thrive in Tourism

UW-Green Bay is hosting a tourism event for area destinations, attractions, accommodations and other aligned businesses to explore creative ways they can attract visitors with experiences that are beyond the average tourist experience.

The event is a collaboration with Discover Green Bay and features faculty and destination experts. There is a morning session “Creating Visitor Experiences” and an afternoon session “Basic Social Media for Hospitality Venues.” You may attend the morning or afternoon session, or both for the best value.

Space is limited! Masks will be required for all participants, and social distancing practices will be in place.


Office of the Governor, State of Wisconsin.
Urban Milwaukee, “Evers Gives $10 Million to Tourism Projects,” August 3, Angeline Terry.