The Multiplier Effect

Woman harvesting lettuce

Women in Leadership

In our last blog post we reviewed where women stand in the quest for gender equity based on a Declaration and Platform for Action developed by the UN in 1995.

Although the global community has a long way to go, there are bright spots, where innovative women “solutionaries” are pivoting not only to cope but to “build forward better.” These women are architecting transformative futures not only in government, but also in public service, business, in the climate movement and in entrepreneurship.

  • Lina Khalifeh from Jordan took her business online training women to deal with domestic violence
  • Leah Lizarondo from the US doubled the number of volunteers helping to provide much needed free food to those in need
  • Young water engineer Christelle Kwizera from Rwanda used her WE Empower grant money to ensure local schools had running water for access to hand washing
  • Bessie Schwarz from the US is working in 20 countries with Big Data to inform grassroots women’s groups about flood prevention

Recognizing women modeling sustainable business practices and gender equity ignites awareness about their positive multiplier effect, a term developed by economists but with great relevance to cultural gender change.

Repeated exposure of women leading, thriving and change-making improves perceptions of female possibility. Stories about female role models help adolescent girls and other women aspire to leadership positions.

Essentially the success of one woman is amplified by other women and so on, precipitating cumulative change.

The fact is, countries, employers, communities and households benefit when women have greater opportunity and agency.

Our blog post “Revisiting Gender Equality” shared news from New Zealand, Germany, Finland and Taiwan, countries led by female leaders, who are part of a new movement of leaders, caring more for group welfare than individual showmanship.

Yet how can we continue to encourage the multiplier effect when the current path to leadership is often won by risk-taking, competition and negotiation, behaviors women are less likely to pursue, according to research?

Here are some ideas:

Modeling Female Leadership — Mentorship, confidence building, media training and political education are all effective tools to increase adolescent girls’ and women’s aspirations and abilities.

Negotiating Strategies for Women — Women are strong negotiators. In fact, when women negotiate on behalf of others, they exceed men’s negotiated outcomes. However, when women negotiate for themselves they often experience backlash and hesitate to negotiate as strongly. Women can learn strategies to avoid this outcome.

Reducing Ambiguity in Career Paths — Vagueness heightens the potential for gender to play a role in price and salary negotiations. Reduce ambiguity by having transparent information about what career opportunities, resources or rewards are negotiable and what the standards are for attaining them.

It is only by rising together can women, their allies and executive leadership reduce the barriers to women attaining positions of leadership.


The Institute for Women’s Leadership seeks to fulfill critical needs in the region and contribute to a robust, more broadly engaged and representative professional workforce and leadership with programs like “Women Rising” Stories from Experience” and “Rising Together: Caffeinated Conversations,” along with “Sharing Knowledge” workshops from qualified business members. On May 6 from 8:30 a.m. to 3:30 p.m., the Intitute is hosting a Virtual Women’s Retreat, inspiring, an inspiring day of conversation, advice and shared experiences. For more information visit the website


International Leadership Association. “’Building Forward Better’ – Why Women’s Leadership Matters.” Amanda Ellis, 12 August 2020.
Harvard. “Women and Public Policy.”

Billion Dollar Outdoors

Wisconsin’s diverse outdoor recreation activities bring in billions of dollars year-round.

That is the finding of a recent report by the Wisconsin Department of Tourism’s Office of Outdoor Recreation.

The report reiterates recent U.S. Bureau of Economic Analysis data showing Wisconsin’s outdoor recreation industry’s strong foundation contributes $7.8 billion to the state’s gross domestic product. Over 93,000 jobs across diverse sectors – from tourism to manufacturing to retail and the arts – are supported by outdoor recreation and contribute $3.9 million in compensation to Wisconsinites. The pace of the industry’s growth was faster than Wisconsin’s overall economy prior to the COVID-19 pandemic: between 2012 and 2017, GDP from outdoor recreation grew by 12% while overall state GDP grew by 7%.

More Than Just a Bike Ride

The largest contribution to state GDP is from nature-based activities, led by motorcycling and ATVing, boating/fishing, RV-ing, and bicycling. Beyond nature-based outdoor recreation activities, other outdoor recreation activities that contribute to state GDP include field sports, game areas (includes golf and tennis), guided outfitting and tours, and festivals and sporting events.

Wisconsin is a National Powerhouse in Outdoor Recreation Manufacturing

Wisconsin ranks fifth among US states for share of jobs in outdoor recreation manufacturing and is home to headquarters and manufacturing facilities of dozens of well-known outdoor brands including Bending Branches, Burger Boat Company, Harley-Davidson, Johnson Outdoors, Mercury Marine, Mathews Archery, MirroCraft Boats, Pacific-Cycle, Planet Bike, Saris, St. Croix Rods, Trek Bicycles, Vortex Optics, Wigwam, Yamaha and more.

Outdoors and COVID

Getting outside has never been more important. Wisconsin’s outdoors provide wide-open spaces where people can responsibly distance while enhancing physical, mental, and social well-being. Since the onset of the COVID-19 pandemic, people are seeking outdoor experiences in unprecedented numbers. Even though Wisconsin’s economy was hit hard by the COVID-19 pandemic, the state’s outdoor recreation industry is seeing the economic impact of this amplified interest. Business who were able to respond to changing recommendations reported increased demand for products, gear and services.

Amplified Interest by Spring 2020:

  • 371% increases for hikes and trailers on
  • 24% increase in sales of Wisconsin ATV trail passes
  • 100% increase in first-time buyers of Wisconsin fishing licenses
  • 18% more weekend visitations to Wisconsin state parks
  • 70% increase in national boat sales
  • 121% increase in national sales of leisure bikes
  • 10.8% increase in national RV sales



Attend the upcoming virtual a virtual Tourism Summit on Thursday, April 22, from 9 a.m.-12 p.m., hosted by UW-Green Bay with collaboration of the Wisconsin Department of Tourism and Northeast Wisconsin destinations.

Outdoors enthusiasts spend money! The Tourism Summit is tailored for any business or frontline worker associated with tourism in Wisconsin, including restaurants, hotels, sporting goods retailers, ATV, boat or RV Dealers, other recreation and attractions, communities and more. The Tourism Summit is hosted by UW-Green Bay’s Division of Continuing Education and Community Engagement.

Learn more about the Tourism Summit by visiting or by contacting Judy Price, Outreach Specialist at and 920-366-8328.


Travel Wisconsin. “Report Shows Outdoor Recreation a Key Driver of Wisconsin Economy.” October 28, 2020.