Chasing Strengths

What Really Matters in Effective Leadership

The maxim may be true that you cannot lead others if you don’t understand yourself. However, leading only with a strengths-based focus can reveal character blind spots, which may cascade to organizational weaknesses.

For example, a creative, big-picture thinker who cannot translate their vision into a realistic operating plan with specifics about resources, responsibilities and timelines is hamstrung if they don’t seek out ways to develop the yang to their yin.

A natural collaborator who can bring people together and pool insights won’t be much use if they don’t know when or how to end discussion and decide next steps.

In some ways, chasing strengths is a cop-out. Leaders can be lulled into thinking that their strengths are enough. This may inhibit their development mindset. Also, weaknesses are weaknesses, and there is such a thing as too much of a good thing. If a leader can only operate in “command” mode, what are they not hearing or observing?

What’s needed is a a more balanced approach to leadership learning and development, especially in today’s complex, dynamic, ever-shifting world.

New research shows that the most effective leaders are the ones with the broadest repertoire of complementary skills and competencies. In other words, they are versatile.

Versatility is the capacity to read and respond to change with a wide range of correlative skills and behaviors.

How Does a Leader Develop Versatility?

  • Broaden your perspective — Seek out roles that stretch your skills and experiences. Versatile leaders tend to have more diverse career paths and work experiences than others, as well as the learning agility to absorb lessons and incorporate them in their leadership tool kits.
  • Solicit ongoing feedback — It’s crucial to get input about the impact and effectiveness of your behavior. Versatile leaders not only respond well to change, they also change their behavior in response to constructive criticism.
  • Become a more well-rounded person — Be open to new opportunities and capabilities. Versatile leaders show a pattern of stepping beyond the familiar and comfortable.

As you move forward, developing as a leader and a person, this quote from the late Peter Drucker could be your touchstone.

What should I stop, start and continue doing to be more effective?
—Peter Drucker

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Our Supervisory Leadership Certificate Program includes a diverse course curriculum that not only includes a core course “Development Yourself and Others” but also covers other critical topics like “Coaching for Performance,” “Change Management,” “Supervision and Human Resource Functions,” “Interpersonal Communication,” “Helping Your Team Achieve Organizational Management,” along with a Capstone Course that integrates all the learning and knowledge. Now enrolling for the spring session, starting in February.

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RESOURCES:
Harvard Business Review, “The Best Leaders are Versatile Ones,” Robert B. Kaiser, March 2, 2020.

Talent Quarterly, “Your Leader’s Strengths May Be Your Company’s Weaknesses,” Rob Kaiser, M.S., September 17, 2019.

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EXTRA CREDIT:
Read Range: Why Generalists Triumph in a Specialized World by David Epstein or watch his TED Talk “Why Specializing Early Doesn’t Always Mean Career Success.”

Coming Trend of All Trends

The United Nations has determined that the environment and climate change are the defining issues of our time.

Business experts say 2020 marks an era of sustainability with every business being called to make change.

A convergence of forces is driving this urgency, encompassing shifting weather patterns, rising sea levels, and an increasing demand for ethical consumerism and governance.

These forces are creating impacts that are hard to ignore:

  • Our “throw-away” culture is creating 8 million tons of plastic every year with only 14% currently recycled.
  • Land masses are becoming inhospitable, putting animal and plant species at risk of extinction.
  • Drought, agricultural failure, food and water shortages are causing human displacement.
  • Mass migration of peoples is creating a humanitarian crisis for governments that need to learn to cope with new priorities and policies.

The impacts are cascading to such an extent that business giants admit it is time for radical action. Microsoft has announced plans to be carbon negative by 2030, and Amazon has pledged $30 billion for climate change.

The World Economic Forum goes even further to say that “businesses must serve society and the planet, not just shareholders.”

How, then, does a business or business professional serve society and the planet? First, the business community needs to recognize that sustainability touches every part of a company – from its physical workspace to its supply chain operations. Second, the community needs to reckon with the fact that consumers are looking for them to lead the sustainability revolution by identifying ways consumers can reduce their carbon emissions and by cutting down on the plastic choking oceans.

Here are some actionable ways other companies are transforming in a sustainable direction:

1. Make sustainability part of your service.

What new tool, platform or ongoing service can your company develop to help consumers reduce the negative impact of their consumerism?

Specific company examples to jumpstart innovation:

  • Ecommerce platform Upchoose stocks organic cotton baby clothes that can be returned as babies grow.
  • Finland-based payment provider Enfuce created an app that shows consumers the CO2 emissions of their purchases.

2. Reimagine your brand or industry to exemplify sustainability.

Not only is your internal culture a key part of your public-facing brand, but so is your whole end-to-end supply chain. Share what you know for the benefit of society and the planet. Look for ways to make your supply chain “circular.” Don’t be afraid to be a disruptor.

Specific company examples as additional idea-starters:

  • The UK-based rock music band Coldplay chose not to tour their new album “Everyday Life,” due to environmental concerns.
  • IKEA built a new store in Vienna without a parking lot with the expectation that shoppers will arrive on foot or by public transportation.

When it comes to sustainability, we are at a defining moment. How will you or your business answer the call?

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At UW-Green Bay, we have created a noncredit Sustainability Certificate Program that we believe can help drive Wisconsin forward through sustainable business and build sustainability leaders.

Our Sustainability Certificate Program not only adopts a proven and successful model, but it is affordableaccessible and flexible.

The program is 100% online with three core courses six weeks in duration, encompassing multi-facets of sustainability — environmental, business practices and public policy. The final capstone course requires participants to put sustainability theory into practice within their organizations, an efficient and practical way to encourage sustainable business.

Full program details are available online.

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RESOURCES:
Forbes. “2020 Will be the Year of Sustainable Business: Here’s Why,” Jonquil Hackenberg, November 28, 2019.
Forbes. “7 Global Trends Impacting the Sustainabilility Movement,” Timothy J. McClimon, April 15, 2019.
Trend-Watching, “The Future of Purpose,” Make-Shift Quarterly Report, February 2020.
United Nations. “Climate Change,” Global Issues.