Thank you to everyone that participated in the 2025 Alumni Survey that was sent out electronically this summer! We had nearly 600 alumni complete the survey. We truly appreciate providing us your feedback on the current perception of alumni relations at UW-Green Bay and ways to improve future opportunities. The data collected has been reviewed by our Alumni Advisory Board and work continues as we guide our strategic direction to better serve our alumni. Congratulations to Jessica Dennis ’09 and Tom Loomer ’71, who were randomly selected to receive a $50 gift card.
If you had not had an opportunity to complete the survey, you may still do so here.
Here is a summary of the findings:
- Respondent Age Summary
- Under 25 – 6%
- 25-35 – 23%
- 36-45 – 22%
- 46-55 – 17%
- 56-64 – 12%
- Over 65 – 20%
- Alumni Net Promoter Score of 39 (Scale of -100 to +100)
- 54% promoters, 31% passives; 15% detractors
- How connected do you feel you are to UW-Green Bay? Alumni feel moderately connected to UW-Green Bay – 5.6 out of 10 (0 = not connected to 10 = extremely connected)
- Alumni Office does a good job keeping me connected to UW-Green Bay? – 6.6 out of 10.
- Academics are the strongest affinity group for UWGB alumni
- 69% of respondents selected their major/minor as meaningful to their time at UW-Green Bay.
- Athletics – 25%
- Student organizations – 23%
- Residence life – 21%
- How can UWGB Alumni Relations Office contribute to your success? Top 3 were:
- Continuing education – 39%
- Career/networking opportunities – 31%
- Information on alumni-owned businesses – 31%
- What ways have you or would you be interested in being engaged or give back to UWGB?
- 1 in 5 respondents have participated in at least one of the ways to give back listed on the survey.
- Most common:
- Guest speakers – 36%
- Mentors – 35%
- Board service – 32%
- Most common:
- 1 in 5 respondents have participated in at least one of the ways to give back listed on the survey.
- What type of alumni events are most appealing to you? Have you/would you be interested in the future?
- Networking events – 40%
- Regional events – 33%
- Athletic receptions – 31%
- Alumni Awards/Legacy Reception – 25%; Phlash Dash 5K – 25%; Golf Outing – 17%
- What are your three preferred channels to receive alumni news and information?
- Alumni e-Newsletter – 72%
- Facebook – 35%
- Postal mail – 28%
- What type of information are you interested in hearing about?
- Alumni spotlights – 58%
- Campus spotlights – 47%
- Class notes – 42%
- Continuing education – 42%
- Networking events – 41%
- Weidner Center – 37%; Athletics – 33%; Giving impact – 22%
- Cluster analysis of the respondents who completed the full survey revealed three primary sub-groups:
- Older, connected, athletics-focused – 19%
- Less connected but also less interested in engagement – 39%
- Core connection opportunity – 41%
- Recommendations
- Focus on e-newsletter as primary communication channel.
- Focus content development on alumni spotlights/stories, campus news (especially related to academic departments), education and networking opportunities.
- Help alumni stay connected to their academic departments.
- Focus event planning efforts on opportunities for alumni to learn and network.