Author: parthasr
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Dr. Ray Parth and Research Team Employ Analytics Methods to Study Information Technology Acceptance
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A study by Dr. Ray Parth (Assistant Professor, Cofrin School of Business) and his research team applied socio-technical systems theory to understand how social media shapes healthcare information management and the adoption of information technologies in healthcare. The research team employed modern data analytics methods, including sentiment analysis and text mining, alongside analytics software, to…
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Society for Information Systems and Business Analytics (SISBA) -Cofrin School of Business
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The Society for Information Systems and Business Analytics (SISBA) at the Cofrin School of Business (CSB), UW-Green Bay, hosted a presentation on “What is Business Analytics?” on March 11, 2025. Led by Erin Olson (SISBA President) and Calvin Berndt (SISBA Vice-President), the session explored the fundamentals of business analytics, including key concepts, relevant coursework, and…