Recently, Dr. Aniruddha Pangarkar’s paper titled “The importance of interactivity in increasing engagement with native advertising” was published in International Journal of Advertising, a highly prestigious “A” ranked journal in Marketing. Dr. Pangarkar is an Associate Professor of Marketing at the Cofrin School of Business. The paper is co-authored with Dr. Colleen Kirk, a highly prolific consumer behavior researcher at New York Institute of Technology, who has publications in several “A” and “A* ranked journals.
The link to the paper is:
https://www.tandfonline.com/doi/abs/10.1080/02650487.2025.2515715