TOGETHER WE RISE: It’s more than a slogan.

It’s how we tell the story of a University that’s breaking down barriers while growing its enrollment.

The FY24 Marketing and University Communication Year-End Report demonstrates that an integrated, multi-channel strategy is critical in maximizing our limited paid marketing investment. A plan that is tight and integrated allows for reinforcement of the University’s key messaging across all communications in a cohesive manner, in essence helping all boats rise. The power of this strategy was especially noteworthy in FY24: A 50% budget reduction in marketing led to a 26% reduction in overall impressions and a 25% drop in leads for UW-Green Bay, significant short-term losses in impressions, leads and website visits.
Budget cuts strategically spared the Rising Senior and GBO campaigns, which drove a 17% increase in campus visits, and our integrated approach helped us weather the cut and minimize additional erosion in brand equity.

In addition to the Year-End Report, we invite you to take a few minutes to review the  detailed reports for each of the 20 marketing campaigns implemented over the year.

On behalf of Marketing and University Communications, we are grateful for the opportunity to work with many of you as collaborators as our thousands of marketing and communications touchpoints are created and deployed each year. Your subject matter expertise is imperative to our shared success. Thank you for engaging with us during FY’24 in messaging, campaign development and campaigns and additional outreach to further extend these enrollment, program and brand initiatives.

LET’S KEEP RISING!

Janet Bonkowski and the MUC Team