Dr. Aniruddha Pangarkar interviewed by NBC 26 on holiday shopping trends and consumer behavior

Recently, NBC 26 interviewed Assistant Professor of Marketing, Dr. Aniruddha Pangarkar, to get his expert insights regarding consumer shopping habits, gift giving trends, and consumer purchasing behavior around the holiday weekend. Dr. Pangarkar also spoke regarding whether in-person shopping at retail brick and mortar stores will be impacted by online shopping habits. Please find the link to his article here https://www.nbc26.com/greenbay/gift-giving-is-at-an-all-time-high-will-online-shopping-impact-black-friday