Recently, Dr. Aniruddha Pangarkar’s paper titled “Toward a Better Understanding of Minimalistic Motives: Consumption Typology, Scale Development, and Validation” was published in Psychology & Marketing, a highly prestigious “A” ranked journal in Marketing. Dr. Pangarkar is an Associate Professor of Marketing at the Cofrin School of Business. The paper contributes to the literature by developing a scale for diverse types of minimalistic consumers. The paper is open access and the link to the paper is https://onlinelibrary.wiley.com/doi/full/10.1002/mar.22246
This research extends Dr. Pangarkar’s seminal work on minimalism, which was earlier published in the prestigious “Journal of Business Research” and has received 159 citations so far in just 4 years since publication.