UW-Green Bay Profs. Praneet Tiwari, Anup Nair, and Vallari Chandna present generative AI paper at academic conference

UW-Green Bay Asst. Teaching Professor Praneet Tiwari (Business Administration), Asst. Teaching Professor Anup Nair (Marketing and Management), and Professor Vallari Chandna (Marketing and Management) have co-authored an academic paper on the topic of generative AI that they recently presented at the 2024 Southwest Decision Sciences Institute Annual Conference.

The recent uptick in the spread of generative Artificial Intelligence (AI) tools like ChatGPT, Stable Diffusion, Midjourney, and the more recent forays such as Google’s Bard, are all illustrative of the rapid diffusion of AI. But not everyone is adopting these tools as rapidly as it may appear. Their paper, drawing upon the Big Five personality framework and Schwartz’s Human Values framework, provides an initial foray into the exploration of individual-level factors and personality aspects potentially influencing the adoption of generative AI.