Radio plays a key role in our daily lives, from those long morning commutes to help get through a tough time or for those who just need some general background noise. Our music choices influence us, and so does the beauty of college radio. College radio shapes its students and provides a foot in the door for a possible career down the line. At the University of Wisconsin-Green Bay (UWGB), radio left campus in 1989 and seemingly dissipated over time. But why?