Diners Say They’ll Pay More for Sustainable Restaurant Meals

Almost half (43 percent) of diners say they would pay up to 10 percent more for a meal in a sustainable restaurant, according to a survey conducted for the Sustainable Restaurant Association (SRA). The survey also found more than half of diners would pay a premium for their meal if they knew the restaurant was investing in reducing its environmental impact and taking its social responsibility seriously.

http://www.environmentalleader.com/2013/08/20/diners-say-theyll-pay-more-for-sustainable-restaurant-meals/

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