Strategic Priority Initiative Funded Proposals

Dear UW-Green Bay Faculty and Staff,

After review by Area Leaders, the Strategic Budget Committee, and the Cabinet, the following 29 proposals have been approved for funding to further our Strategic Priorities.  22 of the proposals were funded from the $1.5 million we set aside for this purpose.  Two proposals were funded by the UW-Green Bay Foundation, three were funded from central one-time funds in Business and Finance, one was funded by Student Affairs/Seg Fees, and one from CARES Act money.

It is my hope that these proposals will accelerate our ability to achieve our strategic priorities.  Area Leaders will be communicating with campus and the leaders of the proposals on plans for accountability to help make sure the proposals are fully realized over the next year.  The Controller’s Office will be reaching out to each person with a funded proposal to establish a Project Funding Code in the coming weeks.

There are many other proposals from the 89 submitted that we wanted to fund, but did not have the funds to do right now.  If you have transformative ideas, please continue to share them.  We have set up an email address at to make sure they will all be considered as funding is available and to continue to consider the proposals we could not get to in this announcement.

I urge you to continue to think big.  Thank you to everyone who submitted ideas and proposals.  We will be better as a result.

Strategic Priority Initiative Funded Proposals

  1. Achievement Summit with Green Bay Area Public School District – $25,000

A program for middle school African American, Native American, Latino, and Asian boys and girls that would be a safe space to be embraced culturally and an opportunity to see themselves positively in an academic setting.

  1. AI Tech Chat Bot – $60,000

Procure a chat bot product to help GBOSS provide virtual customer assistance 24/7.

  1. Archival Digital Initiatives Scanning Equipment – $35,500

Procure an overhead, large-bed scanner and image scanner to assist with the broad concept of making archival materials more accessible and widely available.

  1. The Bias Inside Us 2022 – $70,000

The Smithsonian Institution, committed to leading and encouraging civil dialogue on important issues facing our nation and the world, is leading a community engagement project called The Bias Inside Us. The goal is to help visitors understand and counter their implicit biases and build capacity in communities to convene dialogue that will increase empathy and create more inclusive schools, communities, and workplaces. UW-Green Bay will host the exhibit January 15 – February 13, 2022 in the Weidner Center for the Performing Arts.

  1. BIPOC R.I.S.E. Funding – $38,200

The mission of BIPOC R.I.S.E. (Reaching Intersectional Strengths through Engagement) is to provide BIPOC (Black, Indigenous, Latinx, Asian, and multicultural students) with academic, emotional, psychosocial, relational and professional support. This is achieved through engagement with academic, peer, community and professional mentors who desire to be in long-term, ongoing relationships with BIPOC students.

  1. BP Logix Project Assistant & ImageNow Evaluation – $159,000

The Business and Finance Division proposes hiring a two-year project employee to assist the business automation specialist with transferring our paper-based forms to an automated workflow process utilizing the recently implemented BP Logix. Additionally, we would like to request that the ImageNow software be evaluated to determine if an upgrade is feasible to fully utilize ImageNow for official record retention purposes in compliance with UW System policies.

  1. Bystander Program for Violence Prevention – $51,975

The University of Wisconsin-Green Bay Wellness Center in collaboration with the Division of University Inclusivity & Student Affairs, faculty, staff and students is seeking Strategic Priority Funding to purchase and implement the Bringing in the Bystander College Prevention Program: Partner Program, with the objective of increasing the capacity of students, faculty and staff to identify and appropriately respond to issues relating to sexual assault, intimate partner violence, and other forms of interpersonal violence.


  1. Center for Personal Financial Planning – $80,000

The purpose of the Center for Personal Financial Planning is to build a culture that increases awareness and engagement of personal financial well-being within UWGB and across the NE WI community. The Center will provide a design-principled space that welcomes creative and academic student collaborations, inspires community service philanthropy, promotes improved student and citizen well-being.


  1. Class (CLSS) Scheduler for CourseLeaf – $48,000

CourseLeaf Section Scheduler (CLSS) streamlines how we produce the class scheduling each term – everything from inputting, editing, validating, approving, and updating the course offerings. CLSS will benefit all four UWGB locations and improve the efficiency with which we schedule courses across those locations.


  1. Consultant Support for DOE Strengthening Institution Program Grant – $22,500

Contract with consultants to assist UWGB with the capacity and ability to submit a grant proposal to the US Dept. of Education’s Strengthening Institutions Program (SIP) grant program, with an anticipated due date of late-spring/early summer 2021. The Strengthening Institution’s Program is one of the Dept. of Ed’s most competitive programs. It allows eligible need-based institutions the opportunity to apply for a $2 million grant over five years to support ANY initiative(s) that can/will help make the institution stronger.


  1. Embedded EDI Faculty and Student Consultants – $95,000

Request funds to support a program that would train and embed up to 10 EDI faculty consultants into specific colleges and/or academic programs. After an in-depth summer training program, they would partner with up to 10 undergraduate interns in those same academic areas. During the academic year, EDI faculty consultants would provide ongoing training and consultation services within their own academic domain on topics such as inclusive syllabi, reducing equity gaps, inclusive pedagogy, and more. 

  1. Esports – $100,000

Build out an Esports location on-campus while developing a program that can be launched in Fall 2021, leveraging our existing on-campus Esports (UREC Recreational Esports & Phoenix Club Console Gaming). Develop a program to enhance campus recruitment, and increase student engagement, resulting in increased student retention.

  1. Family Engagement Program – $20,000

Bring together a working group with the purpose of implementing a Family Engagement Plan/Program. This group will develop an annual Family Engagement Plan, create a Family Engagement promise and create a database of family contact information to share information, send invitations to events/programs that will facilitate further engagement.


  1. IT Initiatives – $200,000

IT area leaders will prioritize the allocation in a collaborative way to advance the strategic priorities and mission of the university.


  1. Kognito Interactive Simulations – $90,600

Purchase and implement the Kognito online and blended learning programs which utilize simulated experiential role play practice scenarios for student, faculty and staff development that are tailored to the academic setting. Topics include: 1. mental health, 2. suicide prevention, 3. sexual misconduct prevention, 4. alcohol and other drug prevention, 5. military cultural competency.


  1. Land-Based Teaching & Learning Center – $51,000

Develop a land-based teaching and learning center to promote understanding of First Nations history, culture, sovereignty, and traditional ecological knowledge (TEK) at UWGB and within the regional community. Indigenous teaching and learning emanate from the oral tradition. The primary purpose of Indigenous education is to foster our holistic wellness and strengthen our interconnection to each other and the natural world.


  1. Marketing Initiatives – $200,000

Marketing and University Communications will prioritize the allocation in a collaborative way to advance the strategic priorities and mission of the university.


  1. Navigate Support – $86,172

Renewal of the Student Success Evaluation and Retention Coordinator (SSERC), who oversees the implementation, management, and expansion of Navigate. Renewal of the position will avoid disruption and maintain continuity with current plans for the expansion of the product.


  1. Open Educational Resources Pilot Funding – $15,000

“Open Educational Resources (OER) are teaching, learning and research materials in any medium – digital or otherwise – that reside in the public domain or have been released under an open license that permits no-cost access, use, adaptation and redistribution by others with no or limited restrictions” (UNESCO, 2017). This project aims to improve student success by encouraging instructors to adopt, modify, or create OER in UW-Green Bay courses. Instructors may apply for OER funds as individuals, small groups, or as a program and will work with one librarian and an instructional technologist regardless of the level at which they engage with the pilot.


  1. Student Run Business Organization – $13,000

The Cofrin School of Business is collaborating across the UWGB campuses to create a Student Run Business Organization (SRBO), which will provide the infrastructure to support student initiated and operated businesses. Student Run Businesses are real, independent businesses created by students to provide needed services to the University and, in some cases, the broader community.


  1. Study Tables for Success – $20,000

We propose launching a “study tables” program for students in STEM courses who are under-represented minority (URM) and/or first-generation college (FGC) students. The STS effort focuses on running regular study sessions for URM/FGC students who are enrolled in large, intro-level courses in STEM disciplines. Students who are either URMs for a given course’s discipline or FGCs will be actively and individually recruited for sessions appropriate for a course’s discipline.

  1. WE-AR UWGB Storytelling via Augmented Reality – $50,000

The Center for Games and Interactive Media proposes the creation of an augmented reality app that will allow users to utilize their smartphones while visiting various sites in Green Bay and branch campus communities to engage with site-specific digital media connected to topics such as: arts and literature, athletics, sustainability and the environment, multiculturalism and First Nations studies, history, and culture. The creation of an augmented reality app will assist in centering the university as an integral part of the city of Green Bay, the surrounding communities and branch campuses, and the greater Northeastern Wisconsin region by connecting students and faculty to business and nonprofit collaborations, particularly with digital developers, environmental initiatives, and cultural organizations.

Business and Finance (One-Time) Funded Proposals

  1. Third-Party Credit Card Vendor – $10,000

Purchase/contract with a third-party vendor to allow for online credit card payments.

  1. Community Police – $15,000

Funding to accommodate the University Police “community police” programs beyond what we are already conducting, including Community Police Academy, Self Defense, etc. Funding for increased security technology on campus.

  1. Insight into Diversity & Higher Ed Jobs Packages – $9,575

The Office of Human Resources and Workforce Diversity is currently engaged in increasing our efforts to intentionally and authentically connect with the local community to support recruitment and retention. However, we have struggled through the years in increasing the visibility of UW-Green Bay positions to diverse regional and national audiences. This is because there is no central budgetary support for paid advertising solutions, and therefore departments are individually responsible for funding job advertisements above and beyond our institution’s standard postings.


  1. Fusion Recreation Management Software – $75,000

The Fusion Member Portal, which will be the Recreation Team’s storefront, is a WCAG 2.0 Level AA compliant website, making the website fully accessible to customers of all ability levels. Fusion will be an integral tool to help UREC manage memberships for the following: Alumni, Community, Senior Citizens, and guest passes. Fusion will enhance the member experience and provide UREC staff with data, usage numbers to better serve students and the community.

Foundation Funded Proposals

  1. Bridge Program – $52,000

The Bridge Program is intended to provide an opportunity for new students to develop the skills necessary to be successful at the University. The pilot program will be directed at those students who are most in need of additional preparation prior to enrolling in college-level academic work, typically students conditionally admitted to the University or students who otherwise would be redirected to one of the University’s branch campuses.

  1. Polling Center – $50,000

Start a polling/survey center at UW-Green Bay, including funding for the infrastructure (computer stations, phone lines, phones, CATI software, etc.).

Student Affairs/Seg Fee Funded Proposals

  1. Jump Start 2021 – $17,700

Jump Start is a multicultural intensive on-boarding program for first-year students from multicultural backgrounds interested in learning how to be successful at UW-Green Bay.


Michael Alexander