Social Media and Misinformation Part 2: Influencers
About The Episode
With our conversation about the social media platforms complete, we will move on to discussing specific aspects of the spread of misinformation on those platforms. Influencers are a growing subset of entrepreneurs online that sometimes associate with companies to sell products. Some influencers use misinformation and pseudoscience to help sales and gain more visibility. We will look at what areas of product and information influencers use that relate to science and wellness, who those influencers are and what reach they have.
Resources
- What is an Influencer? – Social Media Influencers Defined (Influencer Marketing Hub)
- Wellness influencers fueled pandemic misinformation. Now they’re targeting another crisis (CNN)
- The ‘vanilla girl’ aesthetic, white influencers and colorism: students discuss (The State News)
- How Racial Inequalities Affect Influencers (PCMag)
- We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity (Sprout Blog)
- Parents who don’t vaccinate kids tend to be affluent, better educated, experts say (ABC News)
View the transcript for this episode.
Reach out to Dr. K!
Send us an email, suggest a topic, or ask a question at baloneydetectionpodcast@gmail.com. Make sure to also follow us on Instagram!