SiteCheck – 2 MONTHS TO GO

Hello SiteCheck Users,

This is just a reminder that our SiteCheck service will discontinue TWO MONTHS FROM TODAY, on July 30, 2012.

Did you know?

  • SiteCheck is set up on our main site AND our blogs – if you haven’t looked at the broken links in your blog, you may want to do that.
  • Working together, we have reduced the number of broken links on our website from 5,266 two years ago to less than 700 today!
  • SiteCheck tells you all the misspellings on your site (and believe me, they’re embarreasing).
  • You can easily see every email address you have listed on your website – do they all still exist?
  • You can easily see every phone number you have listed on your website – are they all still appropriate?

Log in today, while you still can!

Exploiting EDU Domains for SEO

In the world of SEO (search engine optimization), an .EDU domain holds a lot of clout. Any URL linked-to from to is raised up in their own search engine rankings simply because an .edu domain links to them. From the search engine’s point of view, our link adds credibility to that third-party website. This is well known among search engine marketers.

Creating Links to Outside Content

Because of the weight our links give to outside websites, you’ll want to carefully review any website you would like to link to and decide whether or not they are worthy of a link (“endorsement”) from us.

Any link that leaves our domain ( is what you want to be aware of.

Requests for Links Back

Web Services receives several requests per week to provide outbound links to sites on all sorts of topics. These requests may not even be relevant to our site, but these advertisers are persistent. They’ll even offer to link back to in return (“from 50 other websites!”). Continue reading

Categories vs Tags

WordPress allows authors to organize their content using two different methods – Categories and Tags. What’s the difference and which should you use? Here is a quick comparison.


  • use of categories is required – each post must use at least one
  • broad grouping of post topics (dessert, baking)
  • act as a table of contents – essentially shows what the blog is about, guiding users toward what they are looking for
  • a category can be a phrase if applicable
  • can be nested (parent/child categories – if a post is placed in a child category, it will show up in the parent category as well)
  • generally low in number; fixed amount that stands the test of time


  • use of tags is optional
  • describe post in more detail (chocolate, brownies, walnuts)
  • act as an index
  • each tag is generally one or two words
  • do not nest; each tag stands alone
  • generally higher in number
  • can populate a tag cloud
  • can add more value as the number of posts grows

Both can be used to generate a feed.

Takeaway: Categories are more general and hierarchical, while tags are more specific and targeted.

Now Hiring Student Employees for Summer 2012

Do you know a UW-Green Bay student who would love to put their web development skills to work right here on campus? Send them to Web Services! We are currently looking to hire two student employees for Summer 2012 and beyond.

Job Description

The Web Service Office designs, develops and maintains the University’s Web presence. This includes the top level pages of the University’s site, academic program sites, and various special projects. Student Web Assistants help to develop and track assigned projects through to completion. Support or assist the University Webmaster with web development and web design duties, as needed. Designing/coding new web pages as needed using HTML, CSS, JS, ASP, PHP, ColdFusion, CommonSpot Web CMS, WordPress, and Adobe Photoshop. Other tasks as assigned. Hours are from 8:00 a.m. to 4:30 p.m. Monday through Friday. Students typically work 12 to 20 hours per week depending on the student’s course schedule, and up to 40 hours during breaks and summers.


The ideal candidate will possess excellent communication and interpersonal skills, a talent for design and layout, good troubleshooting and problem solving skills, and the ability to work independently. Top candidates are not expected to know everything before they come in, but will learn as they gain experience. We train and mentor our students. Because of the training involved in this position, we are especially interested in students who have two or more years of school ahead of them before graduation.

Interested? Complete our application online today!

Apply Now

SiteCheck Users – Watch For Upgrade

For all campus SiteCheck users – if you didn’t get a chance to attend SiteImprove’s orientation webinar this week to see their new “Quality Assurance” tool (a major upgrade for SiteCheck), at least take a look at their beta site which is now available to our registered users.

Some users were wondering why we are having an upgrade when we don’t have plans to renew the service. Just a reminder that our current contract goes through July 30, 2012, so there is still plenty of time for us to clean up our links, misspellings, and accessibility issues.

The upgrade is mandatory by April 1, 2012, and we can proceed with our own upgrade at any time before then. We think you’ll like the new interface.

Blogging at UW-Green Bay

Bridget Bishop led this month’s Tech Talk about blogging. You can review the Prezi presentation and the corresponding summary notes below.

What is a blog?

What is a blog? A website or section of a website that displays chronological postings, most commonly of news, a particular topic, a journal, or marketing information on a product or service. Blog posts can include text, images, hyperlinks, embedded video, presentations, photos… virtually anything found on a regular website.

What distinguishes a blog from a regular website? We talked about the use of comments and RSS.

What is being blogged about in Higher Education? News, trends, college life, admissions, administration, higher ed technology, online learning, and more. Of course, don’t forget professor’s personal blogs. Examples can be found here:

Popular blog platforms in 2011. WordPress is the most popular blog platform used today. We use WordPress at UW-Green Bay. We have a network install that allows us to control all blog sites, users, themes, and plug-ins from one central administration area. Continue reading

SiteCheck Users – Prepare for Discontinuation

Our current SiteCheck subscription will expire July 30, 2012. With recent budget cuts, we’d like to provide a heads-up to our users of SiteCheck that there are no plans to renew this valuable link-checking service.

As sites are moved into CommonSpot, spell checking and link checking stats will be provided by the CMS. Although there are benefits to keeping SiteCheck in place with CMS use, we can no longer afford the annual fee for a site of our size.

If you used SiteCheck previously and have forgotten your login or how to use its features, feel free to contact Web Services for more information. If you are interested in having a SiteCheck login for the remainder of our contract, we can set you up quickly.

What is SiteCheck?

WANTED: Your Photos

The students, faculty, and staff have spoken – our website photos should change more often!

Do you have an appropriate, quality photo you took that you would like to share?

  • on campus
  • in your classroom
  • at a Phoenix Athletics event
  • featuring students
  • as part of your research
  • featuring faculty
  • at an alumni event
  • somewhere in the tunnels

If so, we’d love to consider it for use on the website. We’ve used a number of submitted photos in the past, but many people don’t realize this opportunity is available. Spread the word!

Send your photo submissions to us at