Exploiting EDU Domains for SEO

In the world of SEO (search engine optimization), an .EDU domain holds a lot of clout. Any URL linked-to from uwgb.edu to is raised up in their own search engine rankings simply because an .edu domain links to them. From the search engine’s point of view, our link adds credibility to that third-party website. This is well known among search engine marketers.

Creating Links to Outside Content

Because of the weight our links give to outside websites, you’ll want to carefully review any website you would like to link to and decide whether or not they are worthy of a link (“endorsement”) from us.

Any link that leaves our domain (uwgb.edu) is what you want to be aware of.

Requests for Links Back

Web Services receives several requests per week to provide outbound links to sites on all sorts of topics. These requests may not even be relevant to our site, but these advertisers are persistent. They’ll even offer to link back to uwgb.edu in return (“from 50 other websites!”). Continue reading

Categories vs Tags

WordPress allows authors to organize their content using two different methods – Categories and Tags. What’s the difference and which should you use? Here is a quick comparison.


  • use of categories is required – each post must use at least one
  • broad grouping of post topics (dessert, baking)
  • act as a table of contents – essentially shows what the blog is about, guiding users toward what they are looking for
  • a category can be a phrase if applicable
  • can be nested (parent/child categories – if a post is placed in a child category, it will show up in the parent category as well)
  • generally low in number; fixed amount that stands the test of time


  • use of tags is optional
  • describe post in more detail (chocolate, brownies, walnuts)
  • act as an index
  • each tag is generally one or two words
  • do not nest; each tag stands alone
  • generally higher in number
  • can populate a tag cloud
  • can add more value as the number of posts grows

Both can be used to generate a feed.

Takeaway: Categories are more general and hierarchical, while tags are more specific and targeted.

Blogging at UW-Green Bay

Bridget Bishop led this month’s Tech Talk about blogging. You can review the Prezi presentation¬†and the corresponding summary notes below.

What is a blog?

What is a blog? A website or section of a website that displays chronological postings, most commonly of news, a particular topic, a journal, or marketing information on a product or service. Blog posts can include text, images, hyperlinks, embedded video, presentations, photos… virtually anything found on a regular website.

What distinguishes a blog from a regular website? We talked about the use of comments and RSS.

What is being blogged about in Higher Education? News, trends, college life, admissions, administration, higher ed technology, online learning, and more. Of course, don’t forget professor’s personal blogs. Examples can be found here: http://www.insidehighered.com/blogs

Popular blog platforms in 2011. WordPress is the most popular blog platform used today. We use WordPress at UW-Green Bay. We have a network install that allows us to control all blog sites, users, themes, and plug-ins from one central administration area. Continue reading

WordPress Upgrade In the Works

Web Services is in the process of upgrading WordPress for our campus. Until now, we have been using a very old multi-blog setup that gave us basically what we needed until native WordPress multisite functionality was mature and readily available.

As of WordPress 3.0, blog administrators have the ability to create a network of sites. Web Services will now have improved control over administrative privileges and a centralized control panel to manage all blogs at once.

As part of a housekeeping and security effort, we have pared down the number of plugins and themes available. We have also removed a number of outdated or obsolete blogs, with each blog owner’s approval.

While most endusers will not notice a difference, there will be huge time savings on our end for blog setup and maintenance.

As always, let us know if you have any questions about WordPress, your blog, or how to use it.