Category Archive: Technical Info
Did you know that links to downloadable files like PDFs and links to external sites are not tracked in Google Analytics? If you are including links to non uwgb.edu websites or downloadable files and want tracking data on the number of people clicking these links, there are two ways you can make them send tracking data to Google Analytics. Click here to read more »
We direct general email communication questions and HTML email template requests to Marketing/University Communication. The information below is provided as a courtesy to get you started.
Selecting an Email Service
Not sure where to start? Here is some insight on which email service options are being used on campus already. Click here to read more »
In the world of SEO (search engine optimization), an .EDU domain holds a lot of clout. Any URL linked-to from uwgb.edu to is raised up in their own search engine rankings simply because an .edu domain links to them. From the search engine’s point of view, our link adds credibility to that third-party website. This is well known among search engine marketers.
Creating Links to Outside Content
Because of the weight our links give to outside websites, you’ll want to carefully review any website you would like to link to and decide whether or not they are worthy of a link (“endorsement”) from us.
Any link that leaves our domain (uwgb.edu) is what you want to be aware of.
Requests for Links Back
Web Services receives several requests per week to provide outbound links to sites on all sorts of topics. These requests may not even be relevant to our site, but these advertisers are persistent. They’ll even offer to link back to uwgb.edu in return (“from 50 other websites!”). Click here to read more »