Some Thoughts on Web Strategy

We often get asked about the proper steps to reorganizing and redesigning a website. This can be especially challenging when there are multiple people or organizations responsible for the site, if the site has been around a long time, or if the site has extensive content.

The biggest piece of advice we can offer is: IT’S NOT ABOUT YOU. Or your organization, or your department, etc. IT’S ABOUT YOUR VISITOR.

Things to consider when preparing a website strategy

  • What are you trying to accomplish?
  • How can the website be used to achieve objectives?

Keep the focus on your audience

  • Why are people coming to your site?
  • What are they expecting to find?
  • How can the site be easier for them to use?

These questions will drive your homepage features, navigation, and content. Repeat: It’s not about you. Continue reading