Did you know that links to downloadable files like PDFs and links to external sites are not tracked in Google Analytics? If you are including links to non uwgb.edu websites or downloadable files and want tracking data on the number of people clicking these links, there are two ways you can make them send tracking data to Google Analytics. Click here to read more »
Web Services Manager
The position vacated by our web developer has been enhanced to include high-end web programming skills and leadership. This new focus will help us implement innovative solutions to achieve strategic goals of the University. This position will report to the CIO and help shape our web strategy.
If you have…
- Solid web programming skills
- A passion for staying current with web technology trends
- Experience with larger web projects such as: CMS implementations, web applications, mobile-friendly site redesigns
- The ability to be a visionary leader
…we’re looking for you!
More information can be found on the HR website:
The Office of Marketing and University Communication has an immediate need for a creative web/print designer to assist with production of web pages and publications. This is an LTE position.
More information can be found on the HR website:
Did you just make an edit to a page on your templated website and nearly faint when you saw the end result? Click here to read more »
We often get asked about the proper steps to reorganizing and redesigning a website. This can be especially challenging when there are multiple people or organizations responsible for the site, if the site has been around a long time, or if the site has extensive content.
The biggest piece of advice we can offer is: IT’S NOT ABOUT YOU. Or your organization, or your department, etc. IT’S ABOUT YOUR VISITOR.
Things to consider when preparing a website strategy
- What are you trying to accomplish?
- How can the website be used to achieve objectives?
Keep the focus on your audience
- Why are people coming to your site?
- What are they expecting to find?
- How can the site be easier for them to use?
These questions will drive your homepage features, navigation, and content. Repeat: It’s not about you. Click here to read more »
If you’ve been following along, you know that our SiteCheck subscription with SiteImprove was expiring July 30, 2012.
Due to popular demand, I am happy to report that we have renewed the service, now known as “Quality Assurance”, and users should not notice any change or disruption in their broken link, misspelling, or accessibility reports.
A big THANK YOU to all the departments that contributed funding to make this happen! Web is our University’s #1 marketing tool and your support shows how very important it is.
In June 2012, we reached the point in our CommonSpot implementation where it was either full speed ahead or change direction immediately. We had over 30 websites in the new template, ready to load into the CMS and begin official rollout.
However, something was greatly bothering us. Almost three years after the initial decision, was CommonSpot still the right CMS for UW-Green Bay? There were a number of reasons it was selected originally (many documented here in this blog), but are there different items to consider today?
Can it work for higher ed? WordPress is gaining a lot of ground in our sector. A public Google doc of some of the institutions using it can be found at http://bit.ly/fIDFH9.
WordPress has an extremely large developer community, contributing plug-ins, widgets, and themes every day. WordPress is very well documented with the WordPress Codex http://codex.wordpress.org/ and has good inline documentation in its source code.
WordPress and PHP are easier to hire for and we would have more interested applicants, even with our current salary limits. Campus web developers and Web Services student employees can be active participants in CMS development, requiring less specialized skills.
What about mobile? Responsive web pages can be built using WordPress. WordPress does not inhibit use of Responsive Web Design, which is our current mobile strategy. The administrative area is mobile-friendly and there is a free WordPress app available to those who are interested.
WordPress will help us reduce costs and increase efficiency every step of the way… from template/theme development and site creation to site maintenance, server maintenance, end-user training, and web developer training.
WordPress is great, but don’t take our word for it. Learn more about its features here: http://codex.wordpress.org/WordPress_Features
We’re adding to our team!
See more information on the HR site here: http://www.uwgb.edu/hr/jobs/position759.html
We direct general email communication questions and HTML email template requests to Marketing/University Communication. The information below is provided as a courtesy to get you started.
Selecting an Email Service
Not sure where to start? Here is some insight on which email service options are being used on campus already. Click here to read more »