News Bit: NIKE, NASA Just Do It, Partner on Waste
By Leon Kaye, TriplePundit.com, April 9, 2012
“Last week NASA and NIKE kicked off ‘LAUNCH: Beyond Waste Challenge’ to find 10 ‘game changing’ innovations that could revamp current waste management systems. The immediate steps are to find new methods to minimize waste or alter it into new products. In the long term, the goal is to have these new waste processing systems aid space travel in the future.
Those interested in participating in the program have until May 15 to submit ideas for the elimination, transformation and mitigation of waste. LAUNCH is also seeking proposals for waste reduction education and financial strategies. This initiative welcomes any innovations that can help with waste diversion or zero-waste strategies that can benefit in households, communities, businesses or industry.
The fundamentals behind LAUNCH are growing concerns over the effects that the world’s increasing population coupled with diminishing resources call for a complete redesign and rethink of how societies approach waste. Current practices from the obvious, incineration and landfill disposal, to even more sustainable processes like recycling and ‘upcycling,’ (which use energy and do not always address consumerism and the accumulation of ‘stuff’) are untenable in the long run.”
To read more about how shoes and rockets work together go HERE.