An open letter to facebook

dear facebook
Dear Facebook,

Thank you.

Thank you for making an algorithm designed with artificial intelligence so that irritating brands can’t game it. Thank you for serving up what people want, real conversations about real things, not brands pitching self-serving nonsense. Thank you for forcing those of us with brand pages to rethink our content… and our purpose on your network. Thank you for attempting to force brands to become more human, more interesting, more compelling, more friendly, more caring, more conversational, more real, more of what they should be. If your brand can’t find stories to tell, then your brand page shouldn’t exist.

And… thank you for evolving at a rate that forces brands to hire people like me to keep up on your improvements. Every challenge you create makes my job more rewarding.

Thank you.