If you want your resume or application to get noticed, it should be accompanied by a cover letter or personal statement that demonstrates your knowledge of the specific potential job/grad program, the organization, its values/philosophy, its staff or faculty, and more. When you go to the interview, you should also be prepared to impress with your specific knowledge of the organization, its mission, its particular strengths, and so on. You will undoubtedly be asked interview questions about such topics, as well. Do your homework in advance. Visit the organization’s website, seek out other sources of public information about it, talk to current or past employees, students, or other relevant people you already know. Use that information to show you are a prepared, enthusiastic, and knowledgeable applicant!