UW-Green Bay’s Health Information Management and Technology (HIMT) program (offered in collaboration with UW partner campuses in Stevens Point, Parkside and La Crosse) has experienced significant growth due to quality marketing efforts. The program’s national marketing and course technology is coordinated by the University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning (CEOEL). CEOEL has won three awards in the University Professional and Continuing Education Association’s (UPCEA) 2014 Marketing Awards competition. CEOEL will receive a gold award in the “Website” category, as well as a silver award in the “Most Improved” category, for the UW Health Information Management and Technology (UW HIMT) website. The new joint site (for the collaborative program) has helped to increase web traffic and lead conversions by 56 percent, achieve a page-one national rank in Google organic search results for multiple keywords, increase organic search traffic by 134 percent, and increase the leads from organic traffic by 229 percent.
The growing HIMT program is a degree completion program designed for students who already have some college credits or an associate degree. The program is hosted at UW-Green Bay by the Professional Programs in Nursing. Nursing Assistant Professor, Dr. Brenda Tyczkowski is the Academic Director. For more information about the marketing awards, see: http://www.marketwatch.com/story/university-of-wisconsin-extension-division-of-continuing-education-outreach-and-e-learning-earns-three-upcea-marketing-awards-2014-09-19 . For more information regarding the program, see: http://www.uwgb.edu/himt/program/overview.asp.