CURRENT – Lunch n’ Learn


Balancing Resources and Priorities presented by Mike Devereux    
Event Basics
When: Tuesday, Aug. 26, 2014
11 a.m. Registration & Networking
11:30 a.m. Lunch Served
12 p.m. Presentation
1 p.m. Conclusion
Where: Radisson Hotel & Conference Center Green Bay
2040 Airport Dr
Green Bay, WI  54313
Fee: $15 Members of Current
$20 Nonmembers of Current
Free with 2014 Lunch n’ Learn or All-Inclusive Events Package – Learn More
Menu: To be determined.
Register: (920) 437-8704
There is a 96-hour cancellation policy for this event.
Event Overview
Balancing Resources and Priorities
One of the challenges of leadership is allocating resources amongst competing ideas and projects.  In this presentation, Mike Devereux, president and CEO of Nature’s Way Brands, will describe the strategic planning process that takes place at Nature’s Way. This includes how they evaluate their business strategy over multiple horizons, short term/medium term/long term, in order to build a growing and sustaining business over the long term. Mike will share his experiences with this process including the tough decisions that can sometimes be controversial when balancing the dilutive impact of investments on short-term performance.
About the Speaker
Mike Devereux
President and CEO
Nature’s Way BrandsMike Devereux is the CEO of Nature’s Way Brands, a company formed in 2009 after the acquisition by Nature’s Way of Enzymatic Therapy, a manufacturer of dietary supplements founded in Green Bay in the 1980s.Mike joined Enzymatic Therapy in 2001 as the CFO and became COO in 2006.  After the business was sold in 2009 to Nature’s Way, Mike led the integration of the combined businesses and became CEO in 2011.

Nature’s Way Group is a manufacturer and marketer of a full line of dietary supplements available in retail locations throughout the USA, including health food stores, retailers, and mass market and club channel chains.  In addition, they market a line of supplements to the health care practitioner channel under the brand name of Integrative. The company is also well known in Canada and is beginning an exciting strategy to market the product line in key markets throughout the world.

During Mike’s 30+-year business career, he has held leadership positions of increasing responsibility including with companies such as Ernst & Young, Beatrice Foods, Mallinckrodt and Hershey Foods. His 11+ years in the food supplement industry is certainly the place he most fondly now calls home. Mike grew up in Chicago and received his accounting degree and master’s of business administration in international business from DePaul University.