After decades of sharing a community, a name, and a reputation for excellence, UW-Green Bay and the Green Bay Packers will be sharing much more this year through a new partnership forged between Outreach and Adult Access and the Packers organization. The partnership provides access to advertising opportunities with the Packers in both print and online media, and grants the University full access to the team’s logos and team marks.
“This new partnership represents a tremendous opportunity for Outreach and the Adult Degree Program and the entire University to more fully connect with the Green Bay community and to get the word out to adult and distance learners about learning opportunities at UW-Green Bay,” said Steve VandenAvond, Associate Provost for Outreach and Adult Access.
Entire campus can share in partnership prestige
While Outreach was the architect for the agreement, this partnership bears far-reaching opportunities for the whole University community.
“The entire University will have access to the Packers’ logos and team marks for approved use,” said Sue Bodilly, Director of Marketing. “With appropriate approval from the Packers, any area of the University can use the Packers logo and the moniker, ‘Higher Education Partner of the Green Bay Packers’ on marketing and promotional materials.”
Anyone in a UW-Green Bay capacity that wishes to use the Packers’ team marks should contact Sue Bodilly, who will go through the appropriate channels with the Packers. (This includes letterhead, electronic messaging, social messaging, print materials, etc.) The University will also join with the Packers to promote several events, such as a community-wide “UW-Green Bay Day” to be held in the Lambeau Field Atrium, date, time and a call for campus participation, TBD.